x(1125).png?1710192256 "X (Twitter): Most Active Countries, by number of users"){kind=logo}
| Country | Audience, in millions |
|---|---|
 United States of America | 95.40 |
 Japan | 67.45 |
 India | 27.25 |
 Brazil | 24.30 |
 Indonesia | 24.00 |
 United Kingdom | 23.15 |
 Turkey | 18.55 |
 Mexico | 17.20 |
 Saudi Arabia | 15.50 |
 Thailand | 14.60 |
 Germany | 14.10 |
 France | 13.70 |
 Philippines | 11.80 |
 Spain | 10.85 |
 Canada | 10.40 |
 South Korea | 9.80 |
 Argentina | 7.55 |
 Netherlands | 7.55 |
 China | 7.25 |
 Egypt | 5.80 |
- Region: Worldwide
- Time period: Jan 2023
- Published: Jan 2023
Data Analysis and Insights
United States leads in Twitter audience size
The United States boasts the largest Twitter audience with a significant 95.40 million users, dwarfing Japan's audience, which is the second largest at 67.45 million users.Top three countries constitute over 50% of the total audience
United States, Japan, and India together account for more than half of the top 20 countries' Twitter audience, combining for a total of 190.10 million users out of the overall 366.75 million users.Asian countries prominently feature in the top 20
Asian countries, including Japan, India, Indonesia, Turkey, Saudi Arabia, Thailand, Philippines, South Korea, and China, make up almost half of the list, showcasing Twitter's vast popularity across the continent with a cumulative audience of 183.10 million users.European countries show strong Twitter presence
United Kingdom, Turkey, Germany, France, Spain, and Netherlands represent Europe in the top 20, with a combined Twitter audience of 74.85 million users, highlighting Europe's significant engagement on the platform.Latin American countries mark their presence
Brazil, Mexico, and Argentina represent Latin America with a total Twitter audience of 42.05 million users, indicating the platform's importance in the region's social media landscape.Middle East's significant Twitter user base
Saudi Arabia and Egypt from the Middle East have a noteworthy Twitter audience, totaling 21.30 million users, emphasizing the platform's role in digital communication in the region.Smallest Twitter audiences in top 20
China and Egypt have the smallest Twitter audiences among the top 20 countries, with 7.25 million and 5.80 million users respectively, indicating areas with potential for growth or differing social media preferences.Close competition among middle-ranked countries
Countries like Indonesia, United Kingdom, and Brazil have closely ranked Twitter audiences, with only a 0.30 million user difference between each, showcasing tight competition in the mid-tier range.North America's divided Twitter engagement
United States and Canada's Twitter audiences starkly contrast, with the United States having over nine times the number of users compared to Canada's 10.40 million, highlighting differing levels of platform engagement within North America.Frequently Asked Questions
Which country has the largest Twitter audience?
The United States has the largest Twitter audience with 95.40 million users.
What percentage of the total audience is made up by the top three countries - United States, Japan, and India?
The United States, Japan, and India make up over 50% of the total audience, combining for a total of 190.10 million users.
How many Twitter users do the smallest audiences in the top 20, China and Egypt have?
China and Egypt, the smallest audiences in the top 20, have 7.25 million and 5.80 million users respectively.
Terms and Definitions
Twitter is a social networking platform that allows users to post and interact with messages, which are known as "tweets". Users can post tweets up to 280 characters long and can also include links, pictures, and videos in their tweets. Conversations on Twitter are usually public and users can follow other users' accounts to see their tweets, or they can search for specific topics or hashtags.
A Twitter user is an individual or organization that has registered on the Twitter platform. They have a unique username and are able to create, post, respond to, or like tweets. They can also follow other users, allowing them to receive updates from those users in their Twitter feed.
An active Twitter user regularly logs into their account and engages with the platform by creating new tweets, replying to other tweets, or liking and retweeting posts. The frequency of actions taken, such as liking, retweeting, or posting original content, often determines the level of a user's activity.
The Twitter penetration rate is the percentage of a country's population that uses Twitter. This is calculated by dividing the number of Twitter users in a country by the total population of that country. It's a metric that indicates the popularity of Twitter in different regions around the world.
On Twitter, followers are other users who have chosen to subscribe to your account. This means they can see your tweets in their feed. The number of followers a Twitter user has is often seen as a measure of their influence or popularity on the platform.
Twitter trends are topics that are currently popular on the Twitter platform. These can be identified by hashtags, which are words or phrases preceded by the pound sign (#). Trends can be localized to specific countries or can be global, reflecting what users around the world are talking about.
A hashtag is a word or phrase preceded by the pound sign (#) used on social media platforms, including Twitter, to identify messages on a specific topic. Clicking on a hashtag within a tweet shows other tweets that include the same hashtag, making it easier to follow discussions around a specific topic.
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