Overall Growth in Monthly Active Users
Twitter's monthly active users increased by
290 million, from
30 million in Q1 2010 to
330 million in Q1 2019. This represents an almost
11-fold increase over a period of 9 years.
Yearly Increase in Active Users
The platform saw its highest annual increase in monthly active users between Q1 2010 and Q1 2011, with a surge of
38 million users. This period marked a significant growth phase for Twitter.
Quarterly Growth Patterns
Twitter experienced its largest quarterly growth in monthly active users between Q4 2010 and Q1 2011, with an increase of
19 million users. This signifies the platform's rapid adoption phase.
Stagnation and Fluctuations in User Growth
Between Q1 2018 and Q1 2019, Twitter's monthly active user count showed signs of stagnation, fluctuating within a narrow range and ending with a slight decrease from
336 million to
330 million users. This period indicates a plateau in user growth.
Initial Accelerated Growth Phase
From Q1 2010 to Q1 2013, Twitter's monthly active users more than
tripled, from
30 million to
204 million. This phase underscores the platform's early, rapid growth trajectory.
Comparison of Early Growth vs. Later Years
Comparing the first four years (2010-2013) to the last four years (2015-2018) reveals a shift from high growth rates to more moderate increases, with the early period seeing a rise from
30 million to
204 million users, while the later period showed a growth from
302 million to
330 million users.
Plateaus and Declines in Recent Years
The data from Q2 2018 to Q1 2019 indicates periods of both growth and decline, with the user base peaking at
335 million in Q2 2018 before dropping to
330 million by Q1 2019, highlighting recent challenges in maintaining user growth momentum.
Consistency in User Base Towards the End
In the most recent quarters, from Q4 2017 to Q1 2019, the number of monthly active users has remained relatively stable, fluctuating between
330 million and
335 million. This stability suggests a plateau in the platform's growth.