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| Movie title (platform) | Number of minutes, in billions |
|---|---|
| Moana (Disney+) | 11.6 |
| Encanto (Disney+) | 9.7 |
| The Super Mario Bros. Movie (Netflix/Peacock) | 8.8 |
| Elemental (Disney+) | 8.6 |
| Minions: The Rise of Gru (Netflix) | 7.1 |
| Sing 2 (Netflix) | 6.7 |
| Frozen (Disney+) | 6.5 |
| Black Panther: Wakanda Forever (Disney+) | 6.4 |
| Avatar: The Way of Water (Disney+/Max) | 6.4 |
| Glass Onion: A Knives Out Mystery (Netflix) | 6.3 |
- Region: United States
- Time period: Dec 25, 2022 to Dec 31, 2023
- Published: Jan 2024
Data Analysis and Insights
Disney+ Dominates Streaming with Four Titles in the Top Five
Disney+ emerges as the premier platform for streaming movies in the U.S. in 2023, showcasing its dominance by having four titles in the top five most-viewed movies. "Moana" leads the pack with a staggering 11.6 billion minutes viewed, followed closely by "Encanto" with 9.7 billion minutes. "Elemental" and "Frozen" also make notable appearances with 8.6 billion and 6.5 billion minutes, respectively, highlighting Disney+'s unparalleled appeal to a wide audience range.Family-Oriented Animation Reigns Supreme
Animated family movies command the streaming landscape, occupying seven out of the top ten spots for the most-watched movies in the U.S. in 2023. The leader, "Moana", along with "Encanto", "The Super Mario Bros. Movie", "Elemental", "Minions: The Rise of Gru", "Sing 2", and "Frozen", collectively amassed over 58.8 billion minutes viewed, underscoring the genre's broad appeal and the entertainment industry's investment in family-friendly content.The Super Mario Bros. Movie Bridges Platform Gaps
"The Super Mario Bros. Movie" stands out as the only title among the top ten to be available on multiple streaming platforms, Netflix and Peacock, attracting a significant audience with 8.8 billion minutes viewed. This cross-platform availability indicates a strategic distribution approach that maximizes viewership across different streaming services, marking a notable trend in content dissemination strategies.Netflix Competes with Diverse Content Offerings
Netflix asserts its position in the competitive streaming market by featuring three diverse movies in the top ten most-viewed list of 2023: "The Super Mario Bros. Movie", "Minions: The Rise of Gru", and "Glass Onion: A Knives Out Mystery". With a total viewership of 22.2 billion minutes, Netflix demonstrates its commitment to offering a varied content library that appeals to different demographics and interests.Unique Entries Highlight Genre Diversity
"Black Panther: Wakanda Forever" and "Avatar: The Way of Water", both available on Disney+, along with "Glass Onion: A Knives Out Mystery" on Netflix, break the animation dominance by featuring among the most-viewed movies with 6.4 billion and 6.3 billion minutes viewed, respectively. These entries spotlight the audience's interest in diverse genres beyond animation, including superhero films and mystery thrillers, expanding the scope of popular content on streaming platforms.Frequently Asked Questions
Which platform dominated the movie streaming industry in the U.S.?
Disney+ dominated the movie streaming industry in the U.S., with four titles in the top five most-viewed movies.
What genre of movies was most popular on streaming platforms?
Animated family movies were the most popular, with seven out of the top ten most-watched movies from this genre.
Terms and Definitions
Minutes viewed is a metric that gauges the amount of time a viewer spends watching a certain movie. It is typically calculated by multiplying the total number of viewers by the length of their viewing sessions.
Streaming services are on-demand online entertainment sources for TV shows, movies and other streaming media. These services were initially an add-on to DVD and digital download offerings with a trickle of second-run movies and TV shows.
A subscription-based model is a business model where a customer pays a recurring price at regular intervals (monthly or annually) to access a product or service. In this context, it refers to the model most streaming services use where consumers pay periodically for continuous access to their movie and television content.
Pay-per-view (PPV) is a type of service provided by television service providers where consumers pay for each individual film or event they choose to watch. This is different from a subscription-based model as the consumer is not required to pay a recurring fee.
Digital Rights Management is a systematic approach to copyright protection for digital media. It prevents unauthorized redistribution of digital media and restricts the ways consumers can copy content they've purchased.
User Interface (UI) involves everything designed into an information device that a human being could interact with. In this context, it refers to how the content on a streaming platform is presented and how the user interacts with it.
Video on Demand is a programing system which allows users to select and watch video content at their convenience rather than at a scheduled broadcast time. This technology that is incorporated in most streaming services has dramatically changed the way people consume media.
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