High Interest in Multiple Prime Day Events

A significant 85% of the population expresses a desire for Amazon to host two Prime Day events annually, indicating a strong appetite for more shopping events of this nature. The popularity of Prime Day has cultivated an eager audience, ready to engage with multiple sales events throughout the year.

Massive Engagement in Previous Prime Day Editions

An overwhelming majority, with 91% of respondents, have engaged in shopping during previous Amazon Prime Day sales. This statistic underscores the event's effectiveness in attracting customers and its significance as a shopping holiday.

Waiting for Prime Day Deals

A notable 63% of consumers prefer to delay their purchases, opting to wait for Prime Day in hopes of securing better deals. This behavior highlights the event's strong influence on consumer purchasing decisions and the anticipation it generates.

Pre-Prime Day Research Habits

Before the event, 61% of shoppers dedicate time to researching products they wish to purchase during Prime Day. This proactive approach indicates the importance of preparation and the strategic planning shoppers employ to maximize their savings and purchase efficiency.

Price Sensitivity Among Shoppers

Price emerges as a critical factor for 61% of the population when deciding to make a purchase during Prime Day, reflecting a widespread emphasis on deal-seeking behavior and the value-driven nature of the shopping event.